Pattern hunting on the web. Christina Online.

The New Year always brings with it good news for design hunters. Though I am not much of a personal style hunter but once in a while a brand comes in and steals my heart with its flavour of graphic rich patterns. One such announcement is the arrival of the online outlet of the pattern driven brand, Christina. Their products are an assembly of smartly balanced installation of prints, both classical as well as modern, with colours that are married to the flavour of the impression.

Starting of with the flagship store at The Oberoi, Mumbai in 1989, today Christina designs are available in Delhi, Gurgaon, Pune, Bangalore and Chennai. With the launch of the e-commerce store, the clothing and signature scarves will be available across India and overseas.



The innovative combination of artwork blending with the colours makes the clothing and accessories a handy style option. They can be teamed up in ways to wear different kinds of looks giving a dynamic option from formal to casual, contrasts to colour blending. This brand has a way of bringing out the pattern from a canvas of chaos and metamorphosing it into an artistic statement whether it is in printing, weaving or embroidery. All products are worth the price tag and makes a definitive statement without creating a hole in the pocket.





A very attractive highlight that I found amongst the products is the exclusive limited edition of lightweight, woven stoles. Earthy colours and ethnic woven patterns make for a warm drape. It can be worn to work as well as at social events.



The design story is never complete without the story of the designer. The brand Christina was named by ardent animal lover Rutty Birdy, after her favourite horses Clementine and Christofle. The design story started with Rutty’s flair for designing signature race-book wallets. Today the label is a family-owned business headed by Rutty Birdy and her two daughters Camellia and Karin. They pride themselves in bringing in fresh, youthful designs while maintaining a sense of tradition and adhering to quality.